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I know it's just an ad. But to me it propagates a false dichotomy: either you're smart and don't care about your physical wellbeing, or you're a gym rat with a brain the size of a ferret. Never mind the large number of studies that have found correlations between physical exercise and concentration, focus, and stress relief (something I'd imagine the Intel folks would know a lot about).
The ridiculous imbalance in X and Y chromosomes also bothers me. Yes, I realize that there is a big gender imbalance in Yoga classes (mostly XX) and technology R&D (mostly XY). But come on. If you're going to go to big lengths to show racial diversity (you can't tell me the two non-white d00ds are there by accident), at least show a chick in one of the games!
I'm not sure if the person in the white coat in the game on the far left is supposed to be a girl. But even if it is, come on, you couldn't pick someone with identifiable female features? Way to support even MORE smart-people stereotypes! (I.e., smart women don't look like women. We all have short hair, dress like men, and never wear makeup. Okay, that might be true for me. But I think Dr. Isis, among others, might have something to say about it.)
I think the folks who do the advertising for Intel deserve a big "congratulations" for taking great strides in making non-scientists even more likely to think that scientists find them stupid. Way to go, Intel!
3 comments:
You're right, little muffin. I probably will have something to say about it.
Hi Kate,
I wanted to thank you for your post & let you know I left a comment on Dr. Isis' blog. We at Intel are very sorry the ad offended you or anyone else. That was certainly not our intent.
Sincerely,
~Kelly Feller, Intel Corporation
@KellyRFeller
Thank you, Kelly. I appreciate it!
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